How to write a winning description to clinch your sale

If you are a militaria dealer or collector and want to secure a sale quickly - then follow our tips.

It's all about crafting a compelling and historically rich description.

Why? Because buyers are on the lookout for authentic, detailed descriptions. Your item's lineage, significance, and finer points serve as pivotal details to attract buyers!


Real-Life Comparison: Here is an example of the same item with two different descriptions:

 

Example 1: Lost in the Ranks

Title: Officers Shoulder Belt Plate

Description: This Plate is in great condition.

Result: Weeks went by without a sale.

 

Example 2: Commanding Attention

Title: Coldstream Guards Napoleonic Officers Shoulder Belt Plate

Description:

This Coldstream Guards Napoleonic period Officers Shoulder Belt Plate is a very fine and scarce example - with Oval Gilt backplate with raised beaded quoit. To the centre a silver Garter Star with the motto 'Honi Soit Qui Mal Y Pesse' in pierced letters over blue enamel and the cross over red enamel. Exceptionally fine condition - hook and button fasteners to rear. Superb. 

Result: Snapped up by an eager buyer within days!

 


Elevate Your Listing: Essential Tips for Militaria Sellers:

Historical Context: Time Period, date, monarch, war.

Craftsmanship: Manufacturer and origin.

Provenance: Hallmarks/Inscriptions to connect to its past.

Specifications: Exact dimensions.

Affiliations: Relevant battles, campaigns, or associations (e.g. Boer War).

Preservation: Detailed item condition.

Composition: Material types, fabric, metal, colour.

 

Picture Perfect:

Visuals captivate, but when it comes to militaria, it's the rich history and specifics that clinch the deal. Feed your buyers' passion for detail and watch your item sell!


Bottom Line:

Equip your listing with historical depth and detail, and watch your items command the attention and respect they deserve.

Find out more about listing militaria for sale on Collexchange - see how it works